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What is the cost per conversion?

When you run Pay per Click advertisement, it becomes easy to measure the clicks your ads have generated, your average CPC, and total spend on any of your given campaign. Conversion tracking enables you to see how many of those clicks lead to conversions. You can divide your total spend by the number of conversions using this information to see how much each new lead costs you.

In Google Ads, you can find it under the “Cost/converted click” column.

Now being in the Cost per conversion domain, following are the three techniques you should know but understand how Google Ad Budget works:

Google Ad Budget:

The budget depends on your industry and the average value of the sale. You can actually determine for yourself whether or not your cost per conversion is reasonable. If your company sells $20 shoes, a $45.78 Cost per Click signified a serious loss. But if you are an ads contractor and your work is to sign projects of thousands of dollars, then $45 may seem like a negligible amount to pay in order to get a qualified lead.

Pause Your Low Converting Keywords and Review High-Converting Keywords:

If you are new to Pay per Click or an old buff, you should add it in your priority to review your keywords on a regular basis. Although there is a penalty of information about each keyword so you should check first which keywords are generating conversions and which ones are not.

Once you have successfully identified low-converting keywords in your campaign, examine their total number of clicks. If a keyword has only generated 4 conversions than you may consider pausing it. But to begin with, if it only received 10 clicks, that means a 50% conversion rate, which means that the keyword is actually worth keeping in your campaign.

On the contrary, if there is a keyword that has so far only generated 2 conversions out of 2,000 clicks than pausing it will certainly benefit your campaign.

After you have paused the keywords that are not generating reasonable results for your business, there comes some room in the budget to invest in the keywords that are. Using “Search terms” is one of the best ways to do it. This is like using the tab to learn more about how customers are finding your ads and what search terms they are using to get to you.

You will then have a list of the long-tail keywords used by users to get to your ad and converting. Adding these keywords to your campaign can turn into a great opportunity to target leads at an even lower cost.

USE NEGATIVE KEYWORDS

Negative keywords act as a shield to prevent you from targeting users most unlikely to become your customers, and every Pay per Click campaign needs to have it. If you don’t have any negative keywords in your campaigns than the best can be to add a few basic negative keywords as quickly as you can.

Beyond the basics of every campaign, you need to consider what you are and are not offering in order to find the right keywords for a better sale. For instance, if your business is an e-commerce store that sells women’s bags, you may choose to exclude users searching for “men’s shirts” or certain brand names that you do not count in your field.

IMPROVE YOUR LANDING PAGES EXPERIENCE

Your conversion rate varies if your landing page is not optimized properly. It is important for you to know what a visitor sees when they click on your Pay Per Click Ads? If you run an e-commerce site, then your landing page should be a product or a category page. If you run a Business to Business company, then your landing pages must contain information about your services or some contact details.

Each of your ads must direct users to a landing page, relevant to their search query and your ad copy while directing them the next step they should take to qualify themselves as customers. If you are directing them to your homepage or some irrelevant content, they will have no other way of converting than. That means your Pay per Click budget will be wasted, even if users had intentions of making a purchase.

PPCexpo Visualize the Wrong Google Ads Spend in Interactive Charts

Nowadays many people are wrong google ads spend so no more. PPCexpo is going to be very easy to judge where were you falling in the last google ads then again you will prepare and go for optimal ads.

Apple May Refresh The iMacs – Spotted On Geekbench Running 8th Gen Intel Core i7-8700 And i7-8700K !

iMac-27-5K Apple may Refresh the IMacs
iMac-27-5K Apple may Refresh the IMacs

Apple may actually bring updated iMacs running Intel’s 8th Gen Coffeelake Processors alongside the iMac Pro in December or in early 2018. We just caught several iMacs running on the 8th Gen i7-8700 & i7-8700K Processors on Geekbench. This suggests that Apple May Refresh The iMacs. The scores are as expected to crash the board on both Single & Multi-threaded side. These seem to be the 27 inch 5K models so, Apple is probably bringing the 2018 Models of the 27 inch iMac. Have a look at the scores from both the 8700 & 8700K models…

 

iMac Running Coffeelake i7-8700
iMac-27-8700-1 Geekbench Apple may Refresh the iMacs
iMac-27-8700-1 Geekbench Apple may Refresh the iMacs

 

iMac Running Coffeelake i7-8700K
iMac-27-8700-1 Geekbench Apple may Refresh the iMacs 2
iMac-27-8700-1 Geekbench Apple may Refresh the iMacs 2

Currently the 7th Gen 4-core i7-7700K ships with the i7 models of the 27 inch 5K iMac so, the new 6-core i7-8700K will definitely bring huge improvements over the last gen iMacs. And I know the 18-core iMac Pro is also coming out next month. But, not everyone can afford that & maybe many people cannot even utilize that super-multicore power. So, the 6-core iMac Pro will be a great option for those people.

The pricing may or may not bump up but, with the base components, the 5K 27 inch iMac with the i7-7700K & AMD RX580 Graphics starts at 2499 for 8GB RAM & if you bump that up to 16 Gigs, it’ll cost you 2699. So, even more, the price increase isn’t really an ideal thing to do. It’s better if Apple at least sticks the old prices.

 

Source: Geekbench ( 8700 | 8700K )

ASUS Zenfone 5z Overtakes OnePlus 6 In Geekbench Multicore Score

The initial Geekbench scores for the OnePlus 6 (running final software) was caught less than 12 hours ago. Now, GeekBench has benchmarked 8GB RAM model of the ASUS Zenfone 5z as ASUS_Z01RD. This version of ASUS Zenfone 5z overtakes OnePlus 6 with its initial firmware. Zenfone 5z had to go on sale in June, there are zero chances that this is a Final version of the firmware.

ASUS Zenfone 5z Overtakes OnePlus 6
ASUS Zenfone 5z Overtakes OnePlus 6

The Geekbench score for the Zenfone 5z reached 2471 in Single-core and a whopping 9209 in Multi-core. This is much higher than the OnePlus 6 (SC: 2402 and MC: 8931) specially in-terms of the Multi-core performance.

The A11 Bionic in the iPhone X reaches the 10000+ mark almost everytime. But, in the world of Android Smartphones, a Multi-core score (with the Snapdragon 845) of 9209 is actually pretty amazing.

The OnePlus 6 is going to be unveiled on May 16th in London & reach other countries eventually within a couple of days. The Zenfone 5z will come out sometime in June. So, if ASUS actually keeps the pricing of the Zenfone 5z (ASUS announced its price for 549 Euros & projection for the US is $500) lower compared to the OnePlus 6. At that price segment, ASUS might turn the market towards themselves. Is it really going to happen? Well, let’s wait for both of these devices to come out.

ASUS Zenfone 5 Max Received Wi-Fi Certification

The Wi-Fi Alliance has certified a new ASUS device ASUS Zenfone 5 Max with the Model Number ASUS_X00QD which by the previous ASUS Naming Policy, seems to be the Zenfone 5 Max.

ASUS Zenfone 5 Max has Received Wi-Fi Certification
ASUS Zenfone 5 Max (ASUS_X00QD) Has Received Wi-Fi Certification

The certification clearly shows that the device supports Dual Band (2.4 GHz & 5 GHz) 802.11 a/b/g/n/ac Wi-Fi. Also, the device is running on top of Android 8.0 Oreo.

Now, if you remember we have mentioned Zenfone 5 Lite ZC600KL in a previous article & ZC generally means a bigger battery so, there is a chance that ASUS X00QD is the exact same model.

However, all the information are pointing towards the launch of the Zenfone 5 2018 series to be on this MWC 2018 so, maybe we’re really close to having a whole new series of ASUS Zenfones. But, we hope that they make all the models available in major countries unlike they did with the Zenfone 4 Series.

Source: GizmoChina | Via: Android Authority

OnePlus 6 A6003 Appeared On Geekbench Running Android 8.1 Oreo

OnePlus 6 A6003 Appeared On Geekbench once again & instead of the early pre-production builds. It looks like it is now running the Final Software. Gone is that old NS P7819 codename & the OnePlus 6 now finally has a model number called the, OnePlus A6003.

OnePlus 6 A6003 Appeared on Geekbench
OnePlus 6 A6003 Appeared on Geekbench

Now, the latest gen Snapdragon 845 powers the OnePlus 6. So, with the Final or close to the Final Software on board, the OnePlus 6 has scored about 2402 on single-core & 8931 on multi-core in Geekbench. The benchmarked variant here is the highest end model that is going to be available with 8GB RAM & 256GB Storage.

The device is running on Android 8.1.0 Oreo and after the eligibility confirmation for the Android P Beta program, the users will definitely be able to experience the next iteration of Android from the day one of purchasing the device and also because of this, the stable Android P update should also roll out very soon after it becomes available.

A company called Johnson Controls have showcased very unique product in the CES 2018. It’s called the GLAS & it’s a Smart Thermostat but, it’s not one of our regular old school ones. Remember those crispy movie scenes where Computers were used with Transparent Screens ? Well, the GLAS comes with a pretty similar concept & the good thing is, it will actually go on sale this year.

The GLAS Thermostat Integrates A See Through OLED Touch Panel With Cortana

The translucent OLED touchscreen display is actually made by Samsung & they nailed it. Here the Pixels are actually transparent but, as it’s an OLED so, it shall produce accurate colors on board. However, I don’t think that Blacks are achieved by turning off the pixels off as that would make the portion disappear in this case.

The GLAS has all the modern Thermostat features that you’d expect. So, mainly keeping track of things like the Temperature & Air Quality of it’s surroundings & maintaining them as needed. The GLAS can report humidity, total volatile organic compounds (tVOC) and equivalent carbon dioxide (eCO2) & if it is connected to the Internet, it can also monitor things like tree, grass and ragweed pollen count, ultraviolet (UV) index and air quality index (AQI)—including carbon monoxide, sulfur dioxide, nitrogen dioxide and ozone levels.

If air quality falls below moderate levels, GLAS can intelligently operate a fan or ventilation equipment to make the surroundings ideal or at least provide the information to the patients of diseases like Asthma & Allergy so, they can take proper protection.

It also integrates Microsoft Cortana as it’s voice assistant. So, this allows the users to Monitor & Control the Thermostat by just using their voice. A reason why Cortana was the option is because, the GLAS has utilized the Azure IoT Cloud and Windows 10 IoT Core. However, the users can also control the GLAS with a Dedicated Application on their Android or iOS devices.

The GLAS Thermostat Integrates A See Through OLED Touch Panel With Cortana

The GLAS is powered by the Snapdragon 410E (embedded) SOC. Yes the Snapdragon 410 is a pretty old & low Power SOC for any Smartphone at this point but, the 410E was made for IoT applications like this & a Thermostat does not require the power like a Smartphone & the Purpose is also different so, we can’t really complain.

As far the Pricing & Availability goes, the GLAS will be up for Pre-orders on March of 2018 & the price will be around $319.